Matt Edwards reveals the strategy powering Betzone’s UK growth
"Being able to quickly and accurately profile players is what permits an aggressive strategy to remain commercially sustainable over time."
When Betzone needed a platform that could support their ambitious racing strategy, Metric delivered more than a solution—we provided a competitive edge.
Matt Edwards sat down with SBC News to discuss the successful launch of Betzone’s new, “racing-first” sportsbook in the UK, the technical strategy powering their growth and what product evolutions could hold the key to reviving the racing betting experience to engage new players.
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Matt Edwards reveals the strategy powering Betzone’s UK growth
Matt Edwards talks to SBC News about the successful launch of Betzone’s new UK "racing-first" sportsbook
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